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	<title>Marketing Thingy</title>
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	<link>http://marketingthingy.wordpress.com</link>
	<description>Practical marketing information for small to midsize marketers from Nader Ashway in NYC</description>
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		<title>Curation:  The Magic Word for Marketers</title>
		<link>http://marketingthingy.wordpress.com/2012/01/24/curation/</link>
		<comments>http://marketingthingy.wordpress.com/2012/01/24/curation/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 04:36:04 +0000</pubDate>
		<dc:creator>Nader  Ashway</dc:creator>
				<category><![CDATA[Advertising Thingys]]></category>
		<category><![CDATA[Branding Thingys]]></category>
		<category><![CDATA[General Marketing Thingys]]></category>
		<category><![CDATA[Internet/Tech Thingys]]></category>
		<category><![CDATA[Restaurants & Hospitality Thingys]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[curation]]></category>
		<category><![CDATA[Marcel Duchamp]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing experience]]></category>
		<category><![CDATA[Marketing Thingy]]></category>
		<category><![CDATA[nader ashway]]></category>
		<category><![CDATA[Tom Colicchio]]></category>

		<guid isPermaLink="false">http://marketingthingy.wordpress.com/?p=411</guid>
		<description><![CDATA[In the world of hyper-customization, where the consumer drives the marketing conversation, I long for the old days:  tell me what to have, tell me how to dress.  Tell me what I like, please.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthingy.wordpress.com&amp;blog=8523892&amp;post=411&amp;subd=marketingthingy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>Five Rules of Engagement</title>
		<link>http://marketingthingy.wordpress.com/2012/01/12/five-rules-of-engagement/</link>
		<comments>http://marketingthingy.wordpress.com/2012/01/12/five-rules-of-engagement/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 17:38:29 +0000</pubDate>
		<dc:creator>Nader  Ashway</dc:creator>
				<category><![CDATA[General Marketing Thingys]]></category>
		<category><![CDATA[Branding Thingys]]></category>
		<category><![CDATA[nader ashway]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[Wired]]></category>
		<category><![CDATA[customer loyalty programs]]></category>

		<guid isPermaLink="false">http://marketingthingy.wordpress.com/?p=403</guid>
		<description><![CDATA[Engagement is the holy grail for brands.  For marketers to achieve this lofty ground, it's imperative to pay attention to the Rules of Engagement.  Start with these five.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthingy.wordpress.com&amp;blog=8523892&amp;post=403&amp;subd=marketingthingy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Brand Guidelines:  Sometimes Ya Gotta Cross &#8216;Em</title>
		<link>http://marketingthingy.wordpress.com/2011/12/09/cross-brand-guidelines/</link>
		<comments>http://marketingthingy.wordpress.com/2011/12/09/cross-brand-guidelines/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 13:51:03 +0000</pubDate>
		<dc:creator>Nader  Ashway</dc:creator>
				<category><![CDATA[Branding Thingys]]></category>
		<category><![CDATA[Copy/Language Thingys]]></category>
		<category><![CDATA[brand consistency]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding guidelines]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[marketing guidelines]]></category>
		<category><![CDATA[Marketing Thingy]]></category>
		<category><![CDATA[nader ashway]]></category>
		<category><![CDATA[taglines]]></category>

		<guid isPermaLink="false">http://marketingthingy.wordpress.com/?p=389</guid>
		<description><![CDATA[Brand guidelines exist to help provide consistency across mediums to consumers.  But sometimes, they should be crossed.  Here's why. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthingy.wordpress.com&amp;blog=8523892&amp;post=389&amp;subd=marketingthingy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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		<title>Give the Gift of Anything:  Three Keys to Overachieving with Customers</title>
		<link>http://marketingthingy.wordpress.com/2011/11/30/give-the-gift-of-anything-three-keys-to-overachieving-with-customers/</link>
		<comments>http://marketingthingy.wordpress.com/2011/11/30/give-the-gift-of-anything-three-keys-to-overachieving-with-customers/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 16:13:59 +0000</pubDate>
		<dc:creator>Nader  Ashway</dc:creator>
				<category><![CDATA[General Marketing Thingys]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[exceeding client value]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing gifts]]></category>
		<category><![CDATA[nader ashway]]></category>

		<guid isPermaLink="false">http://marketingthingy.wordpress.com/?p=384</guid>
		<description><![CDATA[Want to really succeed with customers?  Think about giving them a GIFT.  Three keys to overachieving with marketing.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthingy.wordpress.com&amp;blog=8523892&amp;post=384&amp;subd=marketingthingy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketingthingy.wordpress.com/2011/11/30/give-the-gift-of-anything-three-keys-to-overachieving-with-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Writing Advertising?  Shorter is Always Sweeter.</title>
		<link>http://marketingthingy.wordpress.com/2011/11/09/writing-advertising-shorter-is-always-sweeter/</link>
		<comments>http://marketingthingy.wordpress.com/2011/11/09/writing-advertising-shorter-is-always-sweeter/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 18:43:40 +0000</pubDate>
		<dc:creator>Nader  Ashway</dc:creator>
				<category><![CDATA[Advertising Thingys]]></category>
		<category><![CDATA[Copy/Language Thingys]]></category>
		<category><![CDATA[ad slogans]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketingthingy]]></category>
		<category><![CDATA[nader ashway]]></category>
		<category><![CDATA[taglines]]></category>
		<category><![CDATA[writing advertising]]></category>

		<guid isPermaLink="false">http://marketingthingy.wordpress.com/?p=373</guid>
		<description><![CDATA[Some of the best advertising slogans are also the shortest.  Coincidence?  Absolutely not.  Why shorter is sweeter when writing advertising.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthingy.wordpress.com&amp;blog=8523892&amp;post=373&amp;subd=marketingthingy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketingthingy.wordpress.com/2011/11/09/writing-advertising-shorter-is-always-sweeter/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
	
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		<item>
		<title>The Butterfly Effect of Marketing</title>
		<link>http://marketingthingy.wordpress.com/2011/10/28/butterfly-effect/</link>
		<comments>http://marketingthingy.wordpress.com/2011/10/28/butterfly-effect/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 16:22:34 +0000</pubDate>
		<dc:creator>Nader  Ashway</dc:creator>
				<category><![CDATA[General Marketing Thingys]]></category>
		<category><![CDATA[Social Media Thingys]]></category>
		<category><![CDATA[big results]]></category>
		<category><![CDATA[butterfly effect]]></category>
		<category><![CDATA[buzz marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing Thingy]]></category>
		<category><![CDATA[nader ashway]]></category>
		<category><![CDATA[small things]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://marketingthingy.wordpress.com/?p=341</guid>
		<description><![CDATA[Doing small things now can yield big, positive results later.  But you often have little or no control.  So stay aligned with your brand values, and start LOTS of little things.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthingy.wordpress.com&amp;blog=8523892&amp;post=341&amp;subd=marketingthingy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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		<title>The Law of Failure</title>
		<link>http://marketingthingy.wordpress.com/2011/10/06/the-law-of-failure/</link>
		<comments>http://marketingthingy.wordpress.com/2011/10/06/the-law-of-failure/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 19:46:59 +0000</pubDate>
		<dc:creator>Nader  Ashway</dc:creator>
				<category><![CDATA[Advertising Thingys]]></category>
		<category><![CDATA[General Marketing Thingys]]></category>
		<category><![CDATA[Internet/Tech Thingys]]></category>
		<category><![CDATA[Social Media Thingys]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[biz stone]]></category>
		<category><![CDATA[David Adelman]]></category>
		<category><![CDATA[focus groups]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing failure]]></category>
		<category><![CDATA[marketing research]]></category>
		<category><![CDATA[Marketing Thingy]]></category>
		<category><![CDATA[nader ashway]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[testing]]></category>

		<guid isPermaLink="false">http://marketingthingy.wordpress.com/?p=330</guid>
		<description><![CDATA[EPIC FAIL?  YAY! Failure can be an asset, if you look at it the right way.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthingy.wordpress.com&amp;blog=8523892&amp;post=330&amp;subd=marketingthingy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>7</slash:comments>
	
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		<title>Death and Social Media &#8211; version 2.0</title>
		<link>http://marketingthingy.wordpress.com/2011/09/19/death-and-social-media-version-2-0/</link>
		<comments>http://marketingthingy.wordpress.com/2011/09/19/death-and-social-media-version-2-0/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 13:58:12 +0000</pubDate>
		<dc:creator>Nader  Ashway</dc:creator>
				<category><![CDATA[Internet/Tech Thingys]]></category>
		<category><![CDATA[Social Media Thingys]]></category>
		<category><![CDATA[Adam Ostrow]]></category>
		<category><![CDATA[death]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[FourSquare]]></category>
		<category><![CDATA[marketingthingy]]></category>
		<category><![CDATA[nader ashway]]></category>
		<category><![CDATA[Rebecca Armendariz]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[status updates]]></category>
		<category><![CDATA[TED]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://marketingthingy.wordpress.com/?p=323</guid>
		<description><![CDATA[If today is indeed the beginning of the end of your life, are you social media-ing accordingly?  Maybe it's time to check in to your life's status updates.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthingy.wordpress.com&amp;blog=8523892&amp;post=323&amp;subd=marketingthingy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>5</slash:comments>
	
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		<item>
		<title>Ten Apple Traits Every Small Company Should Emulate</title>
		<link>http://marketingthingy.wordpress.com/2011/08/31/ten-apple-traits/</link>
		<comments>http://marketingthingy.wordpress.com/2011/08/31/ten-apple-traits/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 11:42:51 +0000</pubDate>
		<dc:creator>Nader  Ashway</dc:creator>
				<category><![CDATA[Advertising Thingys]]></category>
		<category><![CDATA[Branding Thingys]]></category>
		<category><![CDATA[General Marketing Thingys]]></category>
		<category><![CDATA[Internet/Tech Thingys]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apple advertising]]></category>
		<category><![CDATA[Apple Computer]]></category>
		<category><![CDATA[Apple's business secrets]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Marketing Thingy]]></category>
		<category><![CDATA[nader ashway]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://marketingthingy.wordpress.com/?p=307</guid>
		<description><![CDATA[At Apple, Inc., there is a culture of progress, and businesses of any size in any category can learn a lot by examining Apple’s behavior.  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthingy.wordpress.com&amp;blog=8523892&amp;post=307&amp;subd=marketingthingy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketingthingy.wordpress.com/2011/08/31/ten-apple-traits/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
	
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			<media:title type="html">nashway</media:title>
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		<title>Seven Guidelines to Setting Marketing Objectives</title>
		<link>http://marketingthingy.wordpress.com/2011/08/22/seven-guidelines-marketing-objectives/</link>
		<comments>http://marketingthingy.wordpress.com/2011/08/22/seven-guidelines-marketing-objectives/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 21:44:41 +0000</pubDate>
		<dc:creator>Nader  Ashway</dc:creator>
				<category><![CDATA[Advertising Thingys]]></category>
		<category><![CDATA[General Marketing Thingys]]></category>
		<category><![CDATA[marketing advice]]></category>
		<category><![CDATA[marketing concepts]]></category>
		<category><![CDATA[marketing objectives]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[nader ashway]]></category>
		<category><![CDATA[seven guidelines to setting marketing objectives]]></category>

		<guid isPermaLink="false">http://marketingthingy.wordpress.com/?p=294</guid>
		<description><![CDATA[Companies are trying to outrace each other every day. But many don't know where or what the finish line is.  Setting clear objectives is the first - but not the easiest - place to start.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthingy.wordpress.com&amp;blog=8523892&amp;post=294&amp;subd=marketingthingy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Bruce Crilly illustration:  FInish Lines</media:title>
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